ClickBid Design System 2.0

ClickBid's brand story, voice, and visual standards, plus the interactive component library. One place for how ClickBid looks, sounds, and behaves.

Brand · 01

Our Story

Our story follows a simple arc: the nonprofit is the hero, ClickBid is the guide, and the win is more money raised for the cause. Use it to shape decks, web pages, emails, and sales conversations.

Crazy Simple Fundraising Events

A Better Event Begins Here

ClickBid is an event fundraising platform tailored to the needs of charitable organizations.

  1. The Hero

    You're on a mission

    We know you're on a mission to change the world. We are too. But we know it's not easy — and it's definitely not cheap.

  2. The Problem

    Events take too much

    Your ability to raise funds is the powerhouse that allows your nonprofit to impact lives. But many nonprofits aren't raising enough from their events. You're forced to spend so much time and energy managing a gala that you can't focus on engaging donors or maximizing donations. And the auction or mobile bidding tools out there are often too complicated, too expensive, or come with little-to-no support. Raising money shouldn't have to be this much work.

  3. The Guide

    We've been in your shoes

    At ClickBid, we know all about the pressure that comes with needing to raise funds. We've been running events for more than 20 years and are one of the pioneers of mobile bidding technology. What makes us different is we don't just provide the easiest event fundraising platform to use — we have a team dedicated to helping you smash your goals.

  4. The Plan

    Three simple steps

    1. Schedule a Demo

      Discover how easy managing your events can be with a guided walkthrough of our platform.

    2. Simplify Your Events

      Host your in-person or online event with confidence knowing our highly responsive support team is there when you need us.

    3. Raise More Money

      Our platform makes running events crazy simple, freeing you up to engage more donors and raise more money for your cause.

  5. The Outcome

    One event closer

    Stop putting your revenue goals at risk with confusing platforms and hidden fees. Make your fundraising events crazy simple and take one step closer to changing the world, one fundraising event at a time.

Read the full brand script

Running a fundraising event doesn't have to be overwhelming. At ClickBid, we combine an easy-to-use event fundraising platform with an experienced support team to simplify the whole process. Enabling you to engage more donors and raise more money for your cause.

We know you're on a mission to change the world. We are too. But we know it's not easy — and it's definitely not cheap.

Your ability to raise funds is the powerhouse that allows your nonprofit to impact lives. But unfortunately, many nonprofits and charities aren't raising enough from their events. You're forced to spend so much time and energy managing a gala that you aren't able to focus on engaging donors or maximizing donations.

Even if you already use an auction platform or mobile bidding software, they're either too complicated, too expensive, or even worse — they come with little-to-no support — leaving you to troubleshoot everything on your own. Raising money shouldn't have to be this much work.

At ClickBid, we know all about the pressure that comes with needing to raise funds. We've been running events for more than 20 years and are one of the pioneers of mobile bidding technology. What makes us different is we don't just provide the easiest event fundraising platform to use — we have a team dedicated to helping you smash your goals.

Here's how easy it is to simplify your fundraising events with ClickBid:

  1. Schedule a Demo – Discover how easy managing your events can be with a guided walkthrough of our platform.
  2. Simplify Your Events – Host your in-person or online event with confidence knowing our highly responsive support team is there when you need us.
  3. Raise More Money – Our platform makes running events crazy simple, freeing you up to engage more donors and raise more money for your cause.

So, schedule a demo today. Stop putting your revenue goals at risk with confusing platforms that often come with hidden fees. Instead, make your fundraising events crazy simple and take one step closer to changing the world, one fundraising event at a time.

Brand · 02

Mission & Positioning

Why ClickBid exists, where we're headed, and how we describe ourselves in one line.

Our Mission

ClickBid is passionate about empowering charitable organizations to achieve fundraising goals and make meaningful impacts in their communities through streamlined fundraising events.

Our Vision

At ClickBid, our vision is to provide versatile event fundraising software and ongoing support to help charitable organizations exceed their fundraising goals.

Positioning Statement

ClickBid is an event fundraising platform tailored to the needs of charitable organizations.

Lead with "event fundraising platform." It covers every kind of event ClickBid supports — galas, auctions, online and in-person events — not just mobile bidding.

Brand · 03

Core Values

The four values that guide how we work with our customers and with each other.

Honest

  • Integrity in All Actions
  • Commitment to Transparency
  • Adherence to Ethical Behavior

Dependable

  • Keep Commitments
  • Meet Deadlines
  • Have a Responsible Mindset

Growing

  • Embrace Challenges
  • Seize Opportunities to Learn
  • Cultivate Curiosity & Innovation

Teamwork

  • We Before Me Mentality
  • Everyone's Voice Is Heard & Valued
  • Focus on Strong Relationships

Brand · 04

What Sets Us Apart

Our three uniques. Every piece of marketing and every sales conversation should land at least one of them.

Three Uniques

  1. Event-Focused Management Software

    Designed for nonprofits, our platform provides simple yet powerful tools to help you raise more money at any type of event.

  2. Real Support Every Step of the Way

    From planning to post-event, you'll have a dedicated Account Manager (yes, a real person!) who knows your event inside and out. Plus, our day-of-event phone support ensures everything runs smoothly, even after hours.

  3. No Hidden Fees

    Transparency is key. With ClickBid, you get clear, upfront pricing that includes all the tools you need — no surprises, just straightforward budgeting so you can focus on fundraising.

Key Benefits

Personal Touch

A dedicated Account Management team with quick response times, guidance in the software, and real fundraising event experience.

Event Day Support

Every event gets an on-call number for our day-of support team. Things come up at events, and having a live person ready to help is crucial to a successful night.

Crazy Simple User Experience

Built with simplicity in mind. We remove the fluff and deliver top-quality tech that's simple for everyone to use.

Seamless CRM Integration

ClickBid isn't the last stop for your fundraising data. Our API integration moves data quickly between ClickBid and the CRM of your choice.

Brand · 05

Voice & Tone

How ClickBid sounds in marketing, support, sales, and the product.

If ClickBid were a person

ClickBid is the seasoned event pro on your committee. Warm and approachable, but clearly knows what they're doing. They've seen every kind of event-night surprise, stay calm when things come up, and always point you to the next simple step. They care more about your goal than about showing off the tech.

Writing Guidelines

Tone
Professional, yet warm, supportive and encouraging.
Style
Clear, straightforward, and concise. Avoid jargon, overly technical language, and generic language.
Language
Use positive and active language. Focus on the benefits of ClickBid and solutions for nonprofits.
Consistency
Keep messaging consistent across all channels and materials.

Core Voice

Compassionate

Show empathy and understanding for nonprofits' challenges. Show that ClickBid is here to support and uplift our partners in their mission.

Supportive

We partner with our clients from start to finish. Our support team guides nonprofits through a successful event and encourages them to rely on ClickBid for ongoing support.

Tech-Forward & Innovative

Reflect our expertise in digital fundraising and technology, and highlight innovative features designed for nonprofit success.

Efficient Focus

We create the most simple and intuitive platform for nonprofits: no fluff, just top-quality tech that's simple for everyone to use.

Brand Personality

Warm & Professional

Friendly and approachable, while instilling confidence in our ability.

Solution-Oriented

Direct and practical. We focus on solving problems and making nonprofits' lives easier.

Customer-Centric

Our clients' needs and goals come first. We're dedicated to watching and helping them succeed.

Voice in Practice

Do

"Spend event night with your donors, not your spreadsheets."

Don't

"Leverage our robust, end-to-end auction management solution."

Lead with the benefit, not the feature.

Do

"Event night can be stressful. Your Account Manager is a phone call away."

Don't

"Please submit a ticket and allow 3–5 business days for a response."

Show empathy and point to real help.

Do

"Add your items, open bidding, and watch your totals climb."

Don't

"Configure item inventory in the management module prior to enabling bidding functionality."

Plain words beat technical ones.

Do

"Your payment processor needs to be configured before the event goes live."

Don't

"Oops!! Payments aren't set up yet!!!"

In the product, state the consequence calmly.

In the Product

  • Address the user as "you" and "your event." ClickBid is "we" in support contexts.
  • Title Case for buttons, navigation, and page titles ("Manage Bidders", "Add Bidder").
  • Sentence case for helper text, descriptions, and alerts.
  • No exclamation points in product UI. Save them for marketing.
  • Helper text explains why ("Used for event-related communications.").

Brand · 06

Messaging

The points every message should reinforce, the process we walk customers through, and the lines we use to close.

Key Messaging Points

Understanding Needs

Show empathy and understanding of the unique challenges nonprofits face.

Commitment to Service

Highlight our dedicated Account Management team, quick response times, and day-of-event phone support.

Proven Track Record

More than 20 years in nonprofit fundraising, and ClickBid was the first mobile bidding company.

Unlimited Versatile Usage

Unlimited usage gives nonprofits the flexibility to run any fundraising event and get full value from the platform.

Our Proven Process

  1. Discussion & Alignment

    We start by understanding your unique goals and event needs, and make sure ClickBid is the right fit to maximize your success.

  2. Demonstration

    A personalized demo tailored to your fundraising needs. No fluff, just the features that matter to you.

  3. Let's Get Started

    Your dedicated Account Manager guides you through setup, event best practices, and every question along the way.

  4. Ongoing Support

    Live chat and fast email support from real ClickBid experts, plus a Training Hub of videos and resources.

  5. Partnership

    Our commitment doesn't end after onboarding. You're not just using software — you're gaining a trusted partner in fundraising.

Taglines

Crazy Simple Fundraising Events

A Better Event Begins Here

Calls to Action

Use these two CTAs across web, email, and sales materials.

Foundations

Color Palette

ClickBid Sky Blue (Primary)

Hero color drawn from the logo's bright blue. Use for primary actions, highlights, and interactive states.

Primary 50

#E3F6FF

Primary 100

#C7ECFF

Primary 500

#00A3FF

Primary 600

#0080CC

Primary 900

#002033

ClickBid Green (Secondary)

Vibrant support color inspired by the logo's green segment. Ideal for success states and promotional callouts.

Secondary 50

#F1FAE8

Secondary 100

#E5F6D2

Secondary 500

#7BC122

Secondary 600

#5F9119

Secondary 900

#152206

ClickBid Navy

Anchors layouts with depth and contrast; pair with neutral backgrounds for headers and navigation.

Navy 50

#E6F0FB

Navy 100

#C7DCF3

Navy 500

#07529C

Navy 600

#05417A

Navy 900

#010F1D

Status Colors

Success

#10B981

Warning

#F59E0B

Error

#EF4444

Info

#8B5CF6

Typography

Heading 1

The quick brown fox

Heading 2

The quick brown fox

Heading 3

The quick brown fox

Heading 4

The quick brown fox

Body Text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Small Text

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Muted / Helper Text  .text-muted  5.33:1 · WCAG AA ✓

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Page Layouts

Event Dashboard

Full-featured event management interface with sidebar navigation.

View Demo

Organization Dashboard

Updated design and colors.

View Demo

Sub Admin Page Template

Style updates for elements.

View Demo

Admin Component Library

Drop-in components to replace inconsistent UI across admin pages. Each component is ready to copy into your PHP templates — no build step required.

1 Page Header

Manage Bidders

View, edit, and manage all registered bidders for your event.

3 Collapsible Section Card

You can use the tag to call attention to a tab that someone needs to take action on such as Processing Incomplete or 10 Unpaid Checkouts.

Your section content goes here. Wrap existing fields in this card — no need to change any form inputs or PHP logic.

5 Info Alert (Collapsible)

When using Auto Send, notifications go out 15 minutes before delivery time.
Custom tags can be seen on the Manage Bidders table, under the Tags column.
Your payment processor needs to be configured before the event goes live.

7 Contextual Help Tooltip

8 Form Group

Used for event-related communications.

$

9 Toggle Switch

11 File Upload Zone

Drop files to upload

(or click to browse)

15 Tags & Badges

Sent Scheduled Draft Failed
vip table_12 sponsor
logged_in checked_in text_enabled

16 Button System

Rule: Never use arbitrary green/orange buttons. Map to: Primary (main action) · Secondary (alternative) · Outline (low emphasis) · Danger outline (destructive).